We had the pleasure at River 16 to record some of the voice actors for a My Little Pony spot through Grey Media, one of the world’s  top advertising and marketing organizations.

My Little Pony is a Hasbro entertainment franchise hailing back to the early 80’s with its first generation of pony figures. A TV show spawned later that decade followed by several revampings of the toy line and a feature-length film. In recent years, the franchise got massively popular again with the successful 2010 animated television series. MLP is a huge phenomenon among kids, especially girls, but surprisingly also to adults, who are referred to as bronies (generally considered a gender-neutral term). In fact, there are annual conventions (PonyCON, BronyCON, etc) where fans meet from across the world in the US, England and Germany.